CAST

There is a persistent myth in local retail marketing: that the holiday season begins the day after Thanksgiving. The data says otherwise.

Nielsen is lowering its local TV qualifying threshold from five minutes to one, effective August 31.

For families, August means routines resetting. For advertisers, it means attention resetting too.

Every customer journey starts somewhere.

For years, advertising success was often measured by one number: impressions.

Consumers have more choices than ever before.