market
research
From audience insights to market trends, customized consumer research from Hearst Pittsburgh gives you the data to make confident, effective advertising decisions.
market
research
From audience insights to market trends, customized consumer research from Hearst Pittsburgh gives you the data to make confident, effective advertising decisions.
market
research
From audience insights to market trends, customized consumer research from Hearst Pittsburgh gives you the data to make confident, effective advertising decisions.
Know your audience. Grow Your Business.
Know your audience. Grow Your Business.
Stand out with premium video, branded content, and interactive experiences tailored to your audience. We handle everything from creative strategy to production, bringing your vision to life.
Audience Insights
Take a deep dive into our platform audiences to ensure your brand reaches the right people in the right places. Our research helps align your message with the consumers most likely to engage and convert.
• Media kit: DMA map, WTAE county coverage map, media related universe estimates.
• About the market: ESRI Urbanicity & Tapestry told through maps and infographics.
• About WTAE: News audience, demographic profile; WTAE.com + app stats from Google Analytics and Comscore.
audience
insights
Take a deep dive into our platform audiences to ensure your brand reaches the right people in the right places. Our research helps align your message with the consumers most likely to engage and convert.
Top
Audience Insights
Take a deep dive into our platform audiences to ensure your brand reaches the right people in the right places. Our research helps align your message with the consumers most likely to engage and convert.
• Media kit: DMA map, WTAE county coverage map, media related universe estimates (Ex: How many homes have cable?)
• About the market: ESRI Urbanicity & Tapestry told through maps and infographics.
• About WTAE: News audience, demographic profile; WTAE.com + app stats from Google Analytics and Comscore.
competitive
analysis
Understand how your brand stacks up against competitors with in-depth market research. Identify gaps, uncover opportunities, and refine your positioning to gain a competitive edge.
Data Collection
Survey Pittsburgh consumers to uncover real insights about their behaviors, opinions, motivations, and purchase intentions. Get direct feedback from your target audience to shape your marketing strategy.
• Marshall Marketing - annual proprietary questions
• CivicScience - polling on WTAE.com, launch anytime
data
collection
Survey Pittsburgh consumers to uncover real insights about their behaviors, opinions, motivations, and purchase intentions. Get direct feedback from your target audience to shape your marketing strategy.
Data Collection
Survey Pittsburgh consumers to uncover real insights about their behaviors, opinions, motivations, and purchase intentions. Get direct feedback from your target audience to shape your marketing strategy.
• Marshall Marketing - annual proprietary questions
• CivicScience - polling on WTAE.com, launch anytime
Customized Reports
We go beyond generic data—our team develops custom brand studies that address your specific research questions, providing insights tailored to your industry, customers, and campaign goals.
• Brand perception (Marshall Marketing or CivicScience)
• Brand lift (CivicScience)
• Case study with client anonomized
Customized
Reports
We go beyond generic data—our team develops custom brand studies that address your specific research questions, providing insights tailored to your industry, customers, and campaign goals.
Customized Reports
We go beyond generic data—our team develops custom brand studies that address your specific research questions, providing insights tailored to your industry, customers, and campaign goals.
• Brand perception (Marshall Marketing or CivicScience)
• Brand lift (CivicScience)
• Case study with client anonomized