Pittsburgh's football audience gathers Friday, Saturday, and Monday, turns up in every newscast between, and keeps reading about it on their phones all week. Every one of those moments is buyable.

Every election year, local businesses go dark to wait out the political noise. It's usually the wrong move.

Nielsen is lowering its local TV qualifying threshold from five minutes to one, effective August 31.

For families, August means routines resetting. For advertisers, it means attention resetting too.

Every customer journey starts somewhere.

For years, advertising success was often measured by one number: impressions.