The 2026 DICK'S Sporting Goods Pittsburgh Marathon was a celebration of everything that makes this city great: grit, community, heart, and a whole lot of energy.

When the NFL Draft came to Pittsburgh, it wasn’t just a sports event, it was a city-wide spotlight. For a few days, attention shifted here. Streets were packed, screens were filled, and audiences both local and national were tuned in...

You’ve heard someone say it. But the truth is, they’re still watching content on a screen. And to your audience, it doesn’t really matter whether it’s cable, streaming, or a social video in their feed, it all blends together.

In Pittsburgh, sports aren’t just entertainment, they’re part of the culture.